Leila Ben Hassen


Founder and CEO of Blue Jay Communication Ltd


Leila Ben Hassen is the founder and CEO of Blue Jay Communication Ltd (BJC), a ground-breaking global communications, PR and events agency focusing on Africa. She launched BJC in 2017 driven by a clear objective: to change the narratives about the continent and create new opportunities for Africa’s youth and women.

She has more than 15 years’ experience working in communications, business development and media relations in Africa. Prior to BJC, she was a Director of the Tunisian National Tourist Office for the UK and Ireland (2002–2007), before joining one of the biggest pan-African media groups, IC Publications, as General Manager, where she was responsible for nine publications on Africa and the Middle East.

More recently, she has been working on high-impact events in and about Africa and actively supporting SDG 5 and SDG 14, organizing the first New African Woman Forum, a unique pan-African platform for women’s empowerment and gender equality in Africa.

In 2018, Ben Hassen launched the first Africa Blue Economy Forum (ABEF), an annual event committed to accelerating Africa’s structural transformation and sustainable growth.

She is also the international ambassador of Women in Maritime Association in Africa (WIMAfr).